Afterpay is the Block (Square) owned BNPL provider. The canonical merchant pricing URL returns 404 as of June 2026, so we flag the vendor as quote-only. Industry reports cite a typical merchant rate around 6% + $0.30, but we do not publish a rate the vendor has not put in writing.
Pulled directly from the vendor pricing page, verified 2026-06-19. We do not re-state any rate the vendor has not put in writing on their own site.
Afterpay is a Gen Z and millennial BNPL conversion play for US ecommerce. It pairs naturally with merchants already on Square or Cash App.
For merchants who want a published BNPL rate, Klarna publishes its standard 5.99% headline.
The number on the homepage of Afterpay (Block) is rarely the number a finance team books. Below are the line items that almost always show up, sourced from the same vendor pricing page where possible.
BNPL, owned by Block (Square). Merchant rate is not published on the open web; flagged quote-only.